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Social media is dead. Long live social media ROI.
I’m giving a conference presentation on social media use in b2b marketing and PR today. (Doesn’t stop a guy blogging though!) This great deck from Stefanos Karagos backs up a lot of what I’m going to...
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Solving the B2B social media conundrum
Most business-to-business (B2B) companies are already employing some form of social media as part of their marketing mix. But how many B2B marketers really think about their customers, who they are,...
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How to introduce content marketing into your b2b marketing
I try and keep the plugs to a minimum, but I’m genuinely pleased to announce that the team at BDB has just cut a little video with yours truly waxing lyrical about the virtues of content marketing –...
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4 reasons to consider outsourcing (some) of your b2b social media activities
Committing to any form of outsourcing in simplistic terms means you have to pay for a service. Yet Social Media Examiner’s 2011 survey found that over 72% of marketers still retain in-house control of...
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Links worth a click #9
At the end of every week, I look to pull some highlights from the huge amount of marketing and technology content I stumble across each week online. Here is a round up of this week’s ‘must reads’....
View ArticleFrom destination social to dispersed social
A great little deck from Patricia and Steve at The Social Practice in London looking at ten trends in social media – or more acutely how social media is evolving from a destination to being everywhere....
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